Our agricultural irrigation systems ensure that crops receive the optimum amount of water, while ensuring the efficient use of available water resources. We offer both drip irrigation and sprinkler irrigation systems, each developed to increase crop yields and reduce water wastage.
To know more about ITC's unique e-Choupal initiative click here ITC's pre-eminent position as one of India's leading corporates in the agricultural sector is based on strong and enduring farmer partnerships that has revolutionized and transformed the rural agricultural sector.
A unique rural digital infrastructure network, coupled with deep understanding of agricultural practices and intensive research, has built a competitive and efficient supply chain that creates and delivers immense value across the agricultural value chain. It currently focuses on exports and domestic trading of: This networking with the farming community has enabled ITC to build a highly cost effective procurement system.
ITC has made significant investments in web-enabling the Indian farmer. Christened 'e-Choupal', ITC's empowerment plan for the farmer centres around providing Internet kiosks in villages.
Farmers use this technology infrastructure to access on-line information from ITC's farmer-friendly website www. Data accessed by the farmers relate to the weather, crop conditions, best practices in farming, ruling international prices and a host of other relevant information.
The unique e-Choupal model creates a significant two-way multi-dimensional channel which can efficiently carry products and services into and out of rural India, while recovering the associated costs through agri-sourcing led efficiencies.
This initiative now comprises about installations covering over villages and serving over 4 million farmers. Supporting the e-Choupal network are ITC's procurement teams, handling agents and contemporary warehousing facilities across India, enabling its Agri Business to source identity-preserved merchandise even at short notice.
ITC's processors are handpicked, reliable high quality outfits who ensure hygienic processing and modern packaging.
Strict quality control is exercised at each stage to preserve the natural flavour, taste and aroma of the various agri products. Choupal Pradarshan Khet In line with its mission of improving the quality of life in rural India, ITC's Agri Business has launched a flagship extension programme called 'Choupal Pradarshan Khet' CPK or demonstration plots to help farmers enhance farm productivity by adopting agricultural best practices.
Started inthe crop portfolio includes soya, paddy, cotton, maize, bajra, wheat, gram, mustard, sunflower and potato. This initiative, has covered over 64, hectares and has a multiplier impact and reaches out to more than 70, farmers.
Choupal Saagar Following the success of the e-Choupal, the Company launched Choupal Saagar, a physical infrastructure hub that comprises collection and storage facilities and a unique rural hypermarket that offers multiple services under one roof.
This landmark infrastructure, which has set new benchmarks for rural consumers also incorporates farmer facilitation centres with services such as sourcing, training, cafeteria, banking, investment services, fuel station etc. To know more about ITC Agri Business' Rural Marketing initiatives, click here Processed Fruits "In line with its strategy of achieving a higher order of value capture, the business also focuses on the value added segment, steadily enhancing its basket of offerings with several new products.
These include frozen foods, IQF individually quick frozen fruits, niche products like baby-food quality purees and high brix pulp, traceable and organic purees.
ITC seeks to focus on this segment and exploit the market opportunity for tropical fruits and fruit products, where India has a natural advantage of growing the complete range, including exotic varieties.
A Customer Centric Approach ITC's Agri Business Division continues to use innovation as its core strategy to retain its position as the one-stop shop for sourcing agri-commodities from India.
Besides setting benchmarks in quality, reliability and value-added services, ITC is a trendsetter in customer care particularly in commodity trading.
Major customers include Cargill, among others, who source agriculture commodities and food products from India. Sourcing for ITC ITC's Agri business is progressively aligning its commodity portfolio with the sourcing needs of the Company's Foods business to generate higher order value from its agri procurement infrastructure.
The business has commenced procurement of chipstock potatoes, one of the critical raw materials in the manufacture of the Company's 'Bingo!
The acquisition of Technico, an Australian company with technology leadership in the production of early generation seed potatoes, helped the business access a ready pipeline of new high-yielding varieties of chipstock potato seeds. The Stockholm Challenge for the e-Choupal initiative.Agri-business generally involve either an input or a produce or service.
It can broadly be classified into three categories. Firstly, productive resources like feed, . About Webster.
Webster is a leading Australian agribusiness company with a rich, diverse history spanning over years.
In that time, Webster has been involved in a diverse range of activities but we have always maintained a strong connection to the land and Australia’s agricultural industry which is now the platform for our company.
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