Both companies now sell juice, water, sports drinks and iced coffee. And in many of these categories, Pepsi is winning. But when it comes to regular old cola, Coke is still king.
You must enter the characters with black color that stand out from the other characters By Paul R. Or shall we say tea, water and organic beverage wars? Pepsi reported its latest results Thursday.
The company also posted strong gains in beverage sales from China, India, Brazil and other international markets and an increase in revenue from its Frito-Lay snack business, which owns Doritos, as well as its Quaker brand of oatmeal and cereal.
All that added up to a stellar quarter for Pepsi, which reported sales and profits that topped Wall Street's forecasts.
Pepsi's results come just two days after its top rival Coca-Cola also reported better-than-expected sales and profit, led by the fist increase in volume from the Diet Coke brand in North America in more than seven years.
Coke recently rolled out four new Diet Coke flavors that it clearly was targeting to Millennials -- things like Ginger Lime and Feisty Cherry. So how will Pepsi respond to Coke's newfound Diet Coke success? Chief financial officer Hugh Johnston said in an interview with CNNMoney that Pepsi is also working on "some things with flavors" for the core Pepsi brands, which he described as a "work in progress.
He pointed to the launch of the company's new bubly brand of sparkling water, for example. The sparkling water category is red hot thanks to the success of the LaCroix brand that's owned by National Beverage. Coke is trying to gain a foothold in this market too.
Pepsi also recently unveiled Tropicana Coco Blends, pineapple and peach passion fruit drinks that also have coconut water.
There's also a new line of organic Tropicana juices for kids that have no added sweeteners or artificial flavors.
But Johnston added that other core Pepsi beverages are getting a new push as well. He said the company has particularly high hopes for its new Gatorade Zero, a version of the sports hydration drink that has no carbohydrates.
Pepsi also just rolled out Mtn Dew Ice, a clear lemon-lime flavor. Johnston said Pepsi increased its ad budget in the first quarter, and he noted that Coke did as well.
That trend should continue. Pepsi is looking to spend more on marketing for both its soda brands as well as non-carbonated beverages like tea.
And Pepsi is doing so more online as well. That percentage has gone up steadily over the past few years and should keep doing so. So the Coke vs. Pepsi war is definitely back on. Copyright by Cable News Network, Inc. Triangle Area Special Offers.COKE VS. PEPSI: The Amazing Story Behind The Cola Wars.
Kim Bhasin. Coke has a big lead in cola market share over Pepsi, but Pepsi's multiple business lines haul in more cash.
On top of this, Pepsi is the domestic winner when it comes to U.S. market share of noncarbonated beverages thanks to leading brands such as Gatorade and Tropicana. Coke and Pepsi dominate the U.S.
beverage market. That's where the comparison stops. A breakdown of return on equity illustrates fundamental differences embedded within the numbers. New Coke was the unofficial name for the reformulation of Coca-Cola introduced in April by the Coca-Cola Company to replace the original formula of its flagship soft drink Coca-Cola, or Coke.
In , it was named Coke II.. By , Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for many years.
Consumers who were purchasing regular colas seemed to prefer. The steepest volume declines were for Diet Pepsi (down %) and Diet Coke (falling %), with both losing market share last year though each still rank among the ten most popular soft drinks.
Feb 20, · In the last decade, Coke's market share has risen from % to %, while Pepsi's has dropped from % to %, according to Beverage Digest, a trade publication.