Think like a journalist This sounds obvious, but is actually harder than it seems. Most business owners or communication specialists think about their business first when putting together a news release, which is a mistake. Then put that at the top of your news release or, better yet, your headline. Keep it short Journalists are a busy bunch and a news release that goes on for pages is unfocussed and just annoying.
Who do we write for? Reuters writes for three main audiences: Professional — investors, fund managers, brokers, lawyers, tax specialists and others who take actions based on the news or may use it as a talking point with clients and a source of ideas to inform a longer-term strategy.
Media — broadcasters, newspapers, national news agencies, news websites. The broader public — financially and politically aware readers who get news on Reuters.
All readers want simple, clearly written stories that say what's happening and why it matters. And to comply with the Reuters Trust principles, all stories, blogs and columns must display "integrity, independence and freedom from bias".
Basic story structure A good Reuters story gets straight to the point and has all the main elements, including some context, analysis, human interest and color, woven in from the top, not just tagged on as an afterthought.
The 5 Ws — Who?
Typical trunk story intro for breaking news including market reports. Pulls together several urgents or updates on related events, or themes.
The writer gets into the helicopter and looks for the big picture. State an argument, or forecast the implication of a trend, or come to a conclusion. What is the significance of this event, speech, development?
Why should the reader bother to read on? If we can't answer that question, maybe we don't need the story at all.
To write the nut graph, answer the following questions: Assume the reader is new to the story, what is the context?
Is this the first time? Is this a trend change? Is this a change in rank for the players as a result of the election, revolution, merger, takeover, earnings report, bankruptcy? What is at risk politically, economically, financially?
Are there data and quotes back up the intro? You should source every new piece of information. Was a Reuters reporter, photographer or camera operator on the scene as a witness?
Good sources and well-defined sourcing help to protect the integrity of the file and protect journalists against legal dangers see The essentials of Reuters sourcing.
They should help to move the story along.25/10/ Arla Foods joined farmer organisations from the United Kingdom (UK), Denmark, The Netherlands, Re-public of Ireland, France and Germany to call .
Even companies I admire, like Apple, spew out press releases written by year-old grads of the Fox News School of Journalistic Integrity, only less sophisticated. Since then, I've read hundreds of releases by companies of all sizes from around the world, and I've discerned the true rules of writing a 21st century corporate press release.
So as a public service, I'm presenting them to you here distilled into eight . Following our press release template will help you stay on point as you write your press release.
You’ll want to follow it closely to ensure you’ve included all the key information, such as your release date, boilerplate, and end notation. Write my essay in time! Order papers from our professional team that offers paper writing on any type of topic. Fast, cheap and unique!
Publishing packages designed by Xulon Press, the leading Christian self-publishing company. Our publishing packages are tailored to the specific needs of Christian authors and writers. A news release is known in the news business as a "handout." News people are used to rewriting handouts.
They don't get angry if the news release is not a perfect composition, but they do get upset if the facts are not all there. Small papers have few reporters and like to use news releases without re-writing them.
Most people can write well enough for small papers. So be humble. Put in all the facts.