Photography has never been more important to selling real estate than it is today.
To understand why, you simply need to look at the nature of photography portraits and weddings in particular. It has a lot to do with comfort and trust. The best thing about word of mouth referrals is that they are strong.
Hearing that your friend had an awesome experience with a photographer will carry a lot more weight than seeing an ad in a magazine. Word of mouth marketing is essentially free! So, this is all going on naturally. The only way a referral program will work is if you have happy clients. This means that you need to be busting your butt to give the best customer service experience ever.
A referral program is a way to show your clients that you appreciate it when they recommend you to their friends. This usually means giving them a small token of your appreciation for their trust. Your clients chose you because you fit well with their style. Their friends will likely have a similar style, and will probably fit really well with you as well.
Your clients are recommending you. Remember that this is only a part of the whole booking process. Now, the reason you have a program, rather than just letting this happen naturally, is that your clients might not realize that you build your business around word of mouth referrals.
It might have never crossed their minds. Take the time to write this out really well. Then, you need to think about how you can make this a win-win situation. A popular option is a print credit. It sticks with your role as the photographer: You could give credit towards another session as well.
This is especially great for portrait photographers, who often have clients who come back every year. This could absolutely work, though I like the idea of keeping your relationship with them focused on photography.
How much will you give them? This probably depends on what kind of booking you get. You might want a bigger reward for a wedding, and a smaller reward for a portrait session.
When will the reward be given? Generally this happens after a session is booked. Will you allow them to compound their rewards?
If someone is sending you 10 new clients, give them 10 rewards! They are really helping your business grow! Will there be an expiration for the rewards? One thing that can be draining on a photography business is trying to keep up with lots of outstanding credits. How will you keep track of this?
Type of Session Booked. Date Reward Was Given. Date Reward Was Redeemed. How will you find out who referred whom? You could give out cards with referral details that need to be turned in.Cameras. The camera is the most important thing you'll own for your photography business. It's helpful to have more than one, both to get different effects from your photographs and to have a.
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